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.seg-btns{display:flex!important;flex-wrap:wrap;gap:12px;margin-top:30px!important}.seg-btn{width:auto!important}.seg-btn .elementor-button{min-height:48px;padding:.82em 1.4em;border:1px solid var(--line);border-radius:999px;background:transparent;color:var(--ink);font:600 16px/1 Montserrat,Poppins,sans-serif;box-shadow:none}.seg-btn-primary .elementor-button{border-color:var(--violet);background:var(--violet);color:#fff;box-shadow:0 10px 24px rgba(81,65,164,.24)}.seg-btn-soft .elementor-button{background:#e9e3fb;border-color:#e9e3fb}.seg-btn-yellow .elementor-button{background:var(--yellow);border-color:var(--yellow);color:var(--ink)}.seg-btn-line-dark .elementor-button{border-color:rgba(255,255,255,.35);color:#fff}
.segmentation-page.seg-hero{position:relative;overflow:hidden;padding-top:clamp(38px,6vw,76px);background:linear-gradient(180deg,#ebe9f4 0%,#f3f1f9 40%,#fdfcff 82%)}.seg-hero-grid{display:grid!important;grid-template-columns:1.04fr 1fr;gap:clamp(28px,4vw,64px);align-items:center}.seg-hero-copy{max-width:610px}.seg-trust{display:flex!important;flex-wrap:wrap;gap:8px 12px;margin-top:30px!important}.seg-trust .elementor-widget{width:auto!important}.seg-trust .elementor-heading-title,.seg-trust .elementor-widget-text-editor{color:#716b94;font:500 9px/1.4 Montserrat,Poppins,sans-serif!important;letter-spacing:.06em;text-transform:uppercase}.seg-stage{position:relative;isolation:isolate;min-height:510px;justify-content:center}.seg-stage:before{content:"";position:absolute;left:50%;top:46%;width:130%;height:120%;transform:translate(-50%,-50%);z-index:-2;background:radial-gradient(closest-side,rgba(91,75,192,.20),rgba(91,75,192,.06) 55%,transparent 72%);filter:blur(8px)}.seg-stage:after{content:"";position:absolute;inset:-8% -12% -12% -8%;z-index:-1;background-image:radial-gradient(var(--line2) 1.4px,transparent 1.5px);background-size:22px 22px;mask-image:radial-gradient(ellipse 75% 75% at 60% 45%,#000 30%,transparent 75%);opacity:.7}.seg-window{position:relative;z-index:1;padding:18px!important;border:1px solid var(--line);border-radius:34px;background:#fff;box-shadow:0 40px 80px -30px rgba(50,38,120,.30),0 12px 28px -14px rgba(50,38,120,.16)}.seg-window-top{display:flex!important;align-items:center;gap:6px;padding:4px 6px 14px!important;border-bottom:1px solid var(--line)}.seg-dot{width:8px!important;height:8px;border-radius:50%;background:var(--lav)}.seg-window-title{margin-left:8px!important}.seg-window-title .elementor-heading-title,.seg-mini-title .elementor-heading-title{color:var(--ink3);font:500 9px/1.3 Montserrat,Poppins,sans-serif!important;letter-spacing:.12em;text-transform:uppercase}.seg-status{margin-left:auto!important;padding:.42em .85em!important;border-radius:999px;background:var(--green);width:auto!important}.seg-status .elementor-heading-title{color:#287054;font-size:9px;font-weight:700}.seg-flow{position:relative;margin-top:16px!important;padding-left:26px!important;gap:10px!important}.seg-flow:before{content:"";position:absolute;left:9px;top:12px;bottom:12px;width:2px;background:repeating-linear-gradient(180deg,var(--line2) 0 5px,transparent 5px 10px)}.seg-flow-node{position:relative;display:grid!important;grid-template-columns:46px minmax(0,1fr);gap:10px;align-items:center;padding:12px 14px!important;border:1px solid var(--line);border-radius:14px;background:var(--paper)}.seg-flow-node:before{content:"";position:absolute;left:-26px;top:50%;transform:translateY(-50%);width:13px;height:13px;border-radius:50%;background:#fff;border:2px solid var(--line2);box-shadow:0 0 0 3px #fff}.seg-flow-trigger:before{border-color:var(--violet);background:var(--violet)}.seg-flow-label .elementor-heading-title{color:var(--ink3);font:600 9px/1 Montserrat,Poppins,sans-serif!important;letter-spacing:.08em;text-transform:uppercase}.seg-flow-copy{font-size:13px;line-height:1.35;font-weight:600}.seg-flow-done{background:var(--deep);border-color:var(--deep)}.seg-flow-done .seg-flow-copy,.seg-flow-done .elementor-heading-title{color:#fff}.seg-condition{align-self:flex-start!important;margin-left:0!important;padding:.5em .8em!important;border:1px solid #f2d58d;border-radius:999px;background:#fff8df}.seg-condition .elementor-heading-title{color:#785100;font:600 8px/1 Montserrat,Poppins,sans-serif!important;text-transform:uppercase}.seg-float{position:absolute;z-index:3;width:224px;padding:13px!important;border:1px solid var(--line);border-radius:16px;background:#fff;box-shadow:0 18px 40px -16px rgba(52,42,114,.28)}.seg-float-running{top:8px;right:-16px}.seg-float-measured{left:-26px;bottom:8px}.seg-float-label .elementor-heading-title{color:var(--ink3);font:500 8px/1.2 Montserrat,Poppins,sans-serif!important;letter-spacing:.12em;text-transform:uppercase}.seg-float-copy{margin-top:10px!important;font-size:13px;line-height:1.3;font-weight:700}.seg-float-chips{display:flex!important;flex-wrap:wrap;gap:6px;margin-top:10px!important}.seg-float-chips .elementor-widget{width:auto!important}.seg-float-chips .elementor-heading-title{padding:.45em .7em;border:1px solid var(--line2);border-radius:999px;color:var(--ink2);font:500 8px/1 Montserrat,Poppins,sans-serif!important;text-transform:uppercase}
.seg-split{display:grid!important;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.seg-contrast{display:grid!important;grid-template-columns:1fr 1fr;gap:28px;margin-top:30px!important}.seg-contrast .elementor-heading-title{font-size:15px;font-weight:700}.seg-contrast .elementor-widget-text-editor{margin-top:8px!important;color:var(--ink2);font-size:12px;line-height:1.45}.seg-ledger{padding:8px!important;border-radius:24px}.seg-ledger-head{display:flex!important;justify-content:space-between;padding:14px 16px 12px!important}.seg-ledger-head .elementor-widget{width:auto!important}.seg-mini-title .elementor-heading-title{font-size:8px}.seg-signal-list{border-top:1px solid var(--line)}.seg-signal{display:grid!important;grid-template-columns:32px minmax(0,1fr) auto;gap:12px;align-items:center;min-height:86px;padding:16px 22px!important;border-bottom:1px solid var(--line)}.seg-signal:last-child{border:0}.seg-signal-icon{display:grid!important;place-items:center;width:32px!important;height:32px;border-radius:9px;background:var(--lav)}.seg-signal-icon>.elementor-widget-container,.seg-step-glyph>.elementor-widget-container{display:grid!important;place-items:center!important;width:100%!important;height:100%!important}.seg-signal-icon .elementor-heading-title,.seg-step-glyph .elementor-heading-title{display:block!important;width:100%;margin:0!important;padding:0!important;line-height:1!important;text-align:center!important}.seg-signal-icon .elementor-heading-title{font-size:10px;font-weight:700}.seg-signal-title .elementor-heading-title{font-size:15px;font-weight:700}.seg-signal-copy .elementor-widget-text-editor,.seg-report-copy .elementor-widget-text-editor{color:var(--ink3);font-size:12px;line-height:1.4}.seg-chip{width:auto!important;padding:.38em .75em!important;border-radius:999px;background:var(--lav)}.seg-chip .elementor-heading-title{color:var(--violet);font:600 9px/1 Montserrat,Poppins,sans-serif!important;letter-spacing:.04em;text-transform:uppercase}.seg-state{border:1px solid #b8dfcf;background:var(--green)}.seg-state .elementor-heading-title{color:#287054}.seg-state-segment{border-color:#f2d58d;background:#fff8df}.seg-state-segment .elementor-heading-title{color:#785100}
.seg-steps{display:grid!important;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:48px!important}.seg-step{position:relative;min-height:270px;padding:20px!important;border:1px solid var(--line);border-radius:24px;background:#fff}.seg-step-num{color:var(--ink3);font:500 10px/1.3 Montserrat,Poppins,sans-serif}.seg-step-glyph{display:grid!important;place-items:center;width:40px!important;height:40px;margin:12px 0 14px!important;border-radius:12px;background:var(--lav)}.seg-step-glyph .elementor-heading-title{color:var(--violet);font-size:9px;font-weight:700}.seg-step-copy{margin-top:14px!important;color:var(--ink2);font-size:13px;line-height:1.55}
.seg-group-label{display:flex!important;align-items:center;gap:14px;margin-top:48px!important}.seg-group-label .elementor-widget{width:auto!important}.seg-group-title .elementor-heading-title{font-size:12px;font-weight:700;text-transform:uppercase}.seg-group-copy{color:var(--ink2);font-size:13px}.seg-group-line{height:1px;flex:1;background:var(--line)}.seg-recipes{display:grid!important;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:16px!important}.seg-recipe-card{min-height:480px;padding:18px!important;border:1px solid var(--line);border-radius:24px;background:#fff}.seg-recipe-head{display:flex!important;align-items:center;gap:8px}.seg-recipe-head .elementor-widget{width:auto!important}.seg-pill-yellow{border:1px solid #f2d58d;background:#fff8df}.seg-pill-yellow .elementor-heading-title{color:#785100}.seg-micro .elementor-heading-title,.seg-sequence .elementor-heading-title,.seg-recipe-block-label .elementor-heading-title,.seg-recipe-footer .elementor-heading-title{color:var(--ink3);font:500 9px/1.3 Montserrat,Poppins,sans-serif!important;letter-spacing:.1em;text-transform:uppercase}.seg-recipe-card>.seg-h3{margin-top:16px!important}.seg-sequence{margin-top:16px!important;padding-bottom:8px!important;border-bottom:1px solid var(--line)}.seg-recipe-block{margin-top:16px!important;padding:16px!important;border:1px solid var(--line);border-radius:14px;background:var(--tint)}.seg-recipe-block-head{display:flex!important;align-items:center;gap:7px}.seg-recipe-block-head .elementor-widget{width:auto!important}.seg-micro-icon .elementor-heading-title{color:var(--violet);font-size:10px}.seg-recipe-block-copy{margin-top:10px!important;color:var(--ink);font-size:13px;line-height:1.48}.seg-recipe-footer{margin-top:auto!important;padding-top:16px!important}.seg-campaign-card{min-height:360px}
.seg-why-lead{max-width:27em;margin-top:18px!important}.seg-why-lead p{font-size:clamp(20px,2.4vw,28px)!important;line-height:1.25!important;font-weight:600}.seg-compare{display:grid!important;grid-template-columns:1fr 1fr;gap:16px;margin-top:48px!important}.seg-compare-card{padding:30px!important;border:1px solid var(--line);border-radius:34px;background:#fff}.seg-compare-title .elementor-heading-title{font-size:22px;font-weight:700}.seg-compare-sub{margin-top:8px!important;color:var(--ink3);font-size:14px}.seg-list{margin-top:22px!important;gap:14px!important}.seg-list-row{display:grid!important;grid-template-columns:22px minmax(0,1fr);gap:10px;align-items:start}.seg-list-icon{display:grid!important;place-items:center;width:20px!important;height:20px;border:1px solid var(--line2);border-radius:50%}.seg-list-icon .elementor-heading-title{font-size:9px;color:var(--violet)}.seg-list-copy{color:var(--ink2);font-size:15px;line-height:1.45}.seg-footnote{margin-top:auto!important;padding:14px 16px!important;border-radius:12px;background:var(--tint);color:var(--ink3);font-size:13px;line-height:1.45}.seg-dark{background:var(--deep)!important;border-color:var(--deep);color:#fff}.seg-dark .elementor-heading-title,.seg-dark .seg-list-copy{color:#fff!important}.seg-dark .seg-compare-sub{color:#aaa4c4}.seg-dark .seg-list-icon{border:0;background:var(--yellow)}.seg-dark .seg-list-icon .elementor-heading-title{color:var(--ink)}.seg-dark .seg-footnote{background:rgba(255,255,255,.07);color:#d9d4ee}.seg-dark .seg-footnote a{color:var(--yellow);font-weight:700}
.seg-attribution-grid{display:grid!important;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.seg-report-panel{padding:8px!important}.seg-report-list{border-top:1px solid var(--line)}.seg-report-row{display:grid!important;grid-template-columns:32px minmax(0,1fr) auto;gap:12px;align-items:center;padding:15px 16px!important;border-bottom:1px solid var(--line)}.seg-report-row:last-child{border:0}.seg-report-status{text-align:right}.seg-report-status .elementor-heading-title{font-size:15px;font-weight:700}.seg-report-status .elementor-widget-text-editor{color:var(--ink3);font:500 8px/1.3 Montserrat,Poppins,sans-serif!important;text-transform:uppercase}
.seg-faq-grid{display:grid!important;grid-template-columns:.8fr 1.2fr;gap:56px;margin-top:48px!important;align-items:start}.seg-faq-side{position:sticky;top:96px;padding:30px!important;border-radius:34px}.seg-faq-side .elementor-widget-text-editor{margin-top:16px!important;color:#d9d4ee;font-size:13px;line-height:1.55}.seg-faq-side .seg-btn{margin-top:24px!important}.seg-faq-chips{display:flex!important;flex-wrap:wrap;gap:6px;margin-top:18px!important}.seg-faq-chips .elementor-widget{width:auto!important}.seg-faq .elementor-accordion-item{border-width:1px 0 0!important;border-color:var(--line)!important}.seg-faq .elementor-tab-title{padding:24px 0!important;color:var(--ink)!important;font:700 17px/1.35 Poppins,sans-serif!important}.seg-faq .elementor-accordion-icon{float:right!important;color:var(--violet);font-size:14px}.seg-faq .elementor-tab-content{padding:0 0 24px!important;border:0!important;color:var(--ink2);font:400 14px/1.65 Poppins,sans-serif}
.segmentation-page.seg-cta{background:var(--paper)}.seg-cta-band{position:relative;overflow:hidden;padding:64px!important;border-radius:34px;background:var(--deep);text-align:center}.seg-cta-band:before{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.07) 1.4px,transparent 1.5px);background-size:24px 24px;mask-image:radial-gradient(ellipse 60% 80% at 50% 0%,#000,transparent 70%)}.seg-cta-band>*{position:relative}.seg-cta-band .seg-h2 .elementor-heading-title{max-width:14em;margin:auto;color:#fff;font-size:clamp(32px,4vw,49px)}.seg-cta-band>.elementor-widget-text-editor{max-width:650px;margin:22px auto 0!important;color:#d9d4ee;font-size:15px}.seg-cta-band .seg-btns{justify-content:center}
@media(max-width:900px){.seg-hero-grid,.seg-split,.seg-attribution-grid,.seg-faq-grid{grid-template-columns:1fr}.seg-steps,.seg-recipes{grid-template-columns:repeat(2,minmax(0,1fr))}.seg-compare{grid-template-columns:1fr}.seg-faq-side{position:static}.seg-stage{max-width:540px;margin-inline:auto}.seg-faq-grid{gap:28px}}
@media(max-width:560px){.segmentation-page.seg-section{padding:64px 0}.seg-steps,.seg-recipes{grid-template-columns:1fr}.seg-step,.seg-recipe-card{min-height:0}.seg-stage{min-height:520px}.seg-float{width:190px}.seg-float-running{top:-8px;right:0}.seg-float-measured{left:0;bottom:-8px}.seg-signal{grid-template-columns:32px minmax(0,1fr)}.seg-state{grid-column:2;justify-self:start}.seg-contrast{grid-template-columns:1fr}.seg-btns:not(.seg-cta-band .seg-btns){flex-direction:column}.seg-btns:not(.seg-cta-band .seg-btns) .seg-btn{width:100%!important}.seg-group-label{align-items:flex-start;flex-wrap:wrap}.seg-group-line{flex-basis:100%}.seg-cta-band{padding:48px 22px!important}.seg-report-row{grid-template-columns:30px minmax(0,1fr)}.seg-report-status{grid-column:2;text-align:left}}

.seg-trust p{color:#716b94!important;font:500 9px/1.4 Montserrat,Poppins,sans-serif!important;letter-spacing:.06em;text-transform:uppercase}
.seg-hero .seg-h1 .elementor-heading-title{font-size:clamp(48px,5vw,64px)!important;font-weight:600!important;line-height:1.02!important;letter-spacing:-.04em!important}
.seg-group-label{display:grid!important;grid-template-columns:max-content minmax(0,1fr)!important;align-items:center!important;column-gap:12px!important}.seg-group-label>.elementor-element{position:static!important;width:auto!important;max-width:none!important;margin:0!important}.seg-group-title{min-width:max-content}.seg-group-title .elementor-heading-title{white-space:nowrap}.seg-group-label .elementor-widget-text-editor p{margin:0!important}
.seg-signal-copy p,.seg-report-copy p{color:var(--ink3)!important;font-size:12px!important;line-height:1.4!important}
.seg-report-status p{color:var(--ink3)!important;font:500 8px/1.3 Montserrat,Poppins,sans-serif!important;text-transform:uppercase}
.seg-faq-chips .seg-chip .elementor-heading-title{color:var(--violet)!important}
.seg-faq-chips .seg-pill-yellow .elementor-heading-title{color:#785100!important}
/* Echo8 2026-07-24: align hero cards to the Email source and centre comparison arrows */
.seg-stage .seg-window-title .elementor-heading-title{font-family:Montserrat,Poppins,sans-serif!important;font-size:9px!important;font-weight:500!important;line-height:11.7px!important;letter-spacing:1.08px!important;text-transform:uppercase!important}
.seg-stage .seg-flow-label .elementor-heading-title{font-family:Montserrat,Poppins,sans-serif!important;font-size:9px!important;font-weight:500!important;line-height:12.6px!important;letter-spacing:normal!important}
.seg-stage .seg-flow-copy p{font-family:Poppins,system-ui,sans-serif!important;font-size:12px!important;font-weight:600!important;line-height:16.8px!important;letter-spacing:normal!important}
.seg-stage .seg-condition .elementor-heading-title{font-family:Montserrat,Poppins,sans-serif!important;font-size:9px!important;font-weight:500!important;line-height:10.8px!important;letter-spacing:.54px!important;text-transform:uppercase!important}
.seg-stage .seg-float-label .elementor-heading-title{font-family:Montserrat,Poppins,sans-serif!important;font-size:9px!important;font-weight:500!important;line-height:10.8px!important;letter-spacing:1.08px!important;text-transform:uppercase!important}
.seg-stage .seg-float-copy p{font-family:Poppins,system-ui,sans-serif!important;font-size:13px!important;line-height:17.55px!important;letter-spacing:normal!important}
.seg-compare-card:not(.seg-dark) .seg-list-icon{display:grid!important;place-items:center!important;line-height:1!important;text-align:center!important;padding:0!important}

/* Echo8 2026-07-24: add breathing space between signal title and supporting copy */
.seg-ledger .seg-signal-copy>.elementor-widget-text-editor{margin-top:4px!important}

/* Echo8 2026-07-24: restore contrast for DONE-row booking result */
.seg-flow-done .seg-flow-copy strong{color:#fff!important}

/* Echo8 2026-07-24: centre comparison arrow glyph inside circle */
.seg-compare-card:not(.seg-dark) .seg-list-icon>.elementor-widget-container{display:flex!important;align-items:center!important;justify-content:center!important;width:100%!important;height:100%!important;line-height:1!important}
.seg-compare-card:not(.seg-dark) .seg-list-icon .elementor-heading-title{line-height:1!important}/* End custom CSS */