Marketing automations · Guest Marketing
Stay in touch with your guests without the manual work
Tableo sends personalised email, and SMS where enabled, from a quiet reminder to guests who have not visited in a while to a birthday message that lands before the date.
Built in · Bookings tracked back to the message that prompted them
3 automations built from guest dates and visits
A guest has not booked for 1 month
@ Email · editable subject and body
Book Now button included automatically
Booking generated · attributed in Tableo
Messages, bookings and covers
Guests have more options and less time
Most restaurants lose touch with guests not through bad experiences, but through silence. A guest who visited three months ago hasn’t said goodbye, they just haven’t heard from you. Manual follow-ups are easy to skip and hard to scale. Automations fill that gap consistently, without adding to your team’s workload.
staff have to remember who is due a message, then write it, send it and check whether they came back.
the follow-up starts from booking history, guest dates and the same record the team already uses.
Handled by We Miss You after your chosen timing
Send on the day or before the date
Send a message tied to the guest record
Use saved segments for targeted email campaigns
Track the booking and covers back in Tableo
Triggers, templates, and a booking link ready to go
Each automation reads your booking history and sends when the right condition is met. You choose the timing, personalise the template with guest name, restaurant name, and a direct booking link, and Tableo handles the send. Reporting shows you how many messages went out and how many converted to bookings.
01
Choose timing
We Miss You can run after 2 weeks, 1 month, 2 months, 3 months or a custom period. Birthday and Anniversary can send on the day or before it.
02
Limit the audience
Keep an automation to local guests where useful, or use saved segments for campaigns based on visit history, booking channel, guest tags, origin or behaviour.
03
Edit the message
Change the email subject and body. Use guest name and restaurant name variables. Birthday and Anniversary can also use SMS where enabled.
04
Track the return
Tableo includes the Book Now link, then reports messages sent, bookings generated and covers.
Three automations built for hospitality
Each one targets a moment that matters to your guests. Configure timing, write your message, and let the automation run in the background while your team focuses on the floor.
Booking-connected follow-up
We Miss You
Choose from 2 weeks, 1 month, 2 months, 3 months, or set a custom window. The email includes your restaurant name, a personal greeting, and a Book Now button.
Reaches guests who haven’t visited or booked in a set period of time.
Birthday
Timing options: on the day, 1 day before, 3 days before, 1 week before, or custom. Personalise with guest name, restaurant name, and a booking link.
Sends a birthday message to guests on or ahead of their special day.
Anniversary
Recognises guests on their dining anniversary or another date they care about.
Same flexible timing as Birthday. Send on the day or up to a week ahead. Supports personalisation variables and a direct booking link.
Email campaigns built from real guest segments
Pair automations with targeted campaigns
Alongside automations, Tableo includes email campaigns you can send to saved guest segments. Filter your list by first-time visitors, guests who haven’t visited in 90 days, no-shows, VIPs, wine lovers, high spenders, local or tourist guests, or booking channel. Build a segment once and reuse it across campaigns whenever you need it.
No-shows, VIPs and high spenders
Filter by behaviour, guest tags, origin, booking channel or last visited.
Offers, events and updates
Use templates for special offers, new menus, event invites, holidays and monthly updates.
Most email tools can send a message. Tableo starts from what happened in the restaurant, so a lapsed guest, birthday or anniversary is based on the booking record, not a list someone exported last month.
A separate email tool
Good at sending. Blind to the diary.
Needs a list exported from somewhere else.
Does not know whether a guest has returned since the list was made.
Reports opens and clicks, but cannot tie a send to the booking or covers it generated.
Adds another place for the team to keep guest details clean.
Fine for general newsletters. Harder when the message depends on booking history.
Automations in Tableo
Read from the booking diary.
We Miss You, Birthday and Anniversary automations run from guest records.
Campaign segments can use visits, channel, origin, value, behaviour and guest type.
Book Now links help connect a message to the booking it generated.
Upcoming activity, recent sends and failed sends stay visible.
Built for restaurants that want the follow-up to run from the same place as bookings. See the automations →
Know which messages are driving bookings
The reporting dashboard shows messages sent, bookings generated, covers, upcoming scheduled activity and recent send history, with failed sends shown on campaign reports. The Bookings tab gives you a clear view of every booking and cover that came directly from an automation or campaign, so you can see what is working and where to focus.
Guest booked through the Book Now link
covers tracked
Message source visible in the report
covers tracked
Email or SMS where enabled
covers tracked
Filtered by saved segment
covers tracked
How automations actually run.
Not sure what to switch on first?
Most restaurants start with We Miss You, then add Birthday and Anniversary once the message tone feels right.
Start your first automation today
A We Miss You email takes a few minutes to set up. Once it is live, it runs automatically for every guest who goes quiet. Add Birthday and Anniversary to cover the personal moments that bring guests back. No ongoing effort required.
