Yes. Tableo is restaurant marketing software built into a booking platform. We call it Guest Marketing because it focuses on marketing to the guests you already have — through email, SMS, automations and segmentation — rather than running ads or managing your social channels.

Email tools start with a list you upload. Guest Marketing starts with your booking diary and guest records, so a campaign can be built from who actually visited, when they last came in, and what they booked.

Yes. You can build and save segments from booking behaviour — first-time guests, guests who haven't booked in 90 days, regulars, large-party bookers, private-dining enquiries and more. The segments update on their own as guests book and visit.

Yes. SMS campaigns sit alongside email and automations in the same place, using the same guest data, so you can reach guests on the channel they respond to.

It is the booking system. Guest Marketing is part of the Tableo platform, so bookings, guest profiles and campaigns share one record. Nothing needs syncing or exporting.

Yes. Independent restaurants use Guest Marketing to bring back first-time guests and fill quieter nights. There's a free plan to start, and the marketing tools grow with you.

Guest Marketing and Restaurant CRM are siblings built on the same guest record. CRM is where guest profiles, segments and history live; Guest Marketing is how you act on them with campaigns.

Most restaurants start with one automation — usually a win-back for guests who haven't returned, or a first-visit follow-up. The Marketing Maturity Assessment recommends a starting point based on what you already do.

Guest Marketing is included on the Grow and Expand plans. It's not available on the free plan or lower tiers. If you're on the free plan, your booking and guest data is already being captured, so when you upgrade your campaigns can draw on your full guest history from day one. Compare plans on our https://tableo.com/pricing .